You have to admire Microsoft for their success. Before Bill Gates, only the government could support a business model based on selling you what you already own.
These days, though, everyone seems to be gawking at Google. “What would Google do?” “How can we be more like Google?”
It might be smarter to instead be looking at IBM. They’ve been in business an order of magnitude longer, and still rake about twice as much profit as does Google. They’ve also successfully reinvented both their business and their culture on multiple occasions… a feat not to be dismissed lightly.