Just a quick rememberance of Burdines, which has been bought and replaced by Macy’s.
I haven’t had a compelling reason to go to Macy’s. I did go there when I visited Manhattan.
The bean counters surely deduced that maintaining two brands is more expensive than maintaining one.
But Burdines had been a part of the Florida landscape since long before I moved here.
The bean counters don’t see that there are people who would shop at Burdines, even Burdines by Macy’s, but who have no real interest in shopping at the Macy’s that used to be Burdines.
You’re either part of the history, or not. And I for one love history.